The Education System Essay Example | Topics and Well Written Essays - 1750 words

The Education System - Essay Example What measures are we willing to take in order to achieve it What system are we going to introduce to our education so that we could produce individuals fit for this society Are we willing to sacrifice and violate some values such as the values of privacy and freedom just to attain this so called "perfect society" And if we do, will it be worth it What would have become of us as human beings Education is one way to implement discipline or a desired behavior of any sort. After all, it is undeniable that a nation's education system greatly influences the kind of citizens it has. The people's discipline, values, and way of living are all affected by the kind of education they were able to attain, since we all know that, before being exposed to the real world where we have to work, we have to go through education. Unless we are home schooled and aside from outside influences, we learn everything else in school: manners, culture, academics. If the education system of a society can be altered and controlled by one person, there is a great chance that he will gain control over all of the society. In Paulo Freire's "banking theory of education" from his book Pedagogy of the Oppressed, he argues that society uses education to avoid people from intervening in what they have created as the perfect society. They have come up with a system that does not allow students to think; rather they are only receptacles of teachings or deposits. He said that "the banking concept of education regards men as adaptable, manageable beings. The more students work at storing the deposits entrusted to them, the less they develop the critical consciousness which would result from their intervention in the world as transformers of that world". In this concept, students receive what the teachers give. They don't have a perception or an opinion of their own. They are only to record, memorize, and repeat without thinking. (Freire, Chapter 2). This way, it will be sure that no one stands up to change anything in the system. "The more completely they accept the passive role imposed on them, the more they tend simply to adapt to the world as it is and to the fragmented view of reality deposited in them". Thus his idea of the students being the "oppressed" and the education system being oppressive because the system has removed the students' ability to think creatively and at the same time, be contributors to the learning process so they don't only listen. Michael Foucault's concept of Panopticism, on the other hand, introduces a mechanism that involves instruments, techniques, and procedures to be able to suppress and control people's minds to make sure that discipline "reigns over society as a whole" (Foucault, Part 3: Discipline). Although this is a completely separate idea, the concept of gaining power and control is the same with Freire's "banking concept". In Foucault's book Discipline and Punish, Part Three, he compares panopticism with a plague affected town. The plague can be an illness, or a symbolic disorder of rebellions, crimes, and vagabondage. In order to contain this plague and avoid any "contagions", a system was built to supervise each and every citizen in all their movements. The town was closed and they were prohibited to leave town in pain of death. All events were under surveillance and everything was recorded. From this concept, Foucault discusses a style of architecture from Jeremy Bentham's idea wherein

Health and Modern Life Essay Example for Free

Health and Modern Life Essay The Way Eating Habits Has Affected My Life Its really astonishing how much our eating habits influence our every day life. From the economy, to the health issues Premium Life Style Affecting Students Health and create awareness among the youth regarding their lifestyle and the way it affects their health. LITERATURE REVIEW I had gone through many articles and Premium see more:jam topic about internet Drawing On The Concepts You Have Studied In Block 1, Critically Reflect On The Ways In Which Your Own Life Course in Block 1, critically reflect on the ways in which your own life course has affected how you work in, or use, health and social care. We are now living in Premium Critically Reflect On The Ways In Which Your Own Life Course Had Affected How You Work In, Or Use, Health And course to reflect own. Reflecting on the ways in which my own life course had affected how I work in the health and social care sector helped me as an individual in Premium Technology, Human Beings And The Fate Of The Earth: a Social Critique Of Modern Life worlds, via the latest form of technology. I suspect that our modern sense of security has been entrained to operate in collusion with these technological devices Premium The Affect Of Health Care Reform On Womens Health topic of healthcare reform and its affect on womens health is an important issue to our group; we are young women of modern society, who come from all walks of life Premium Media And Modern Life opportunities and new possibilities to make use of our lives to live a modern life. And hand in hand with all these inventions go media, very closely interconnected Premium Science In Modern Life that are now easily treated nowadays. The vital role of science in modern life is not overstated in view of todays world. Scientific knowledge has improved the Premium Durkheim’s Theory Of Anomie And Marx’s Theory Of Alienation Have Had a Very Strong Influence On The and evaluate their merits. The analysis will cover various aspects of modern life under the two theories and seek to establish which provides a more convincing Premium How Does Pollution In Large Cities Affect Human Health? the biggest problem in the future. Finally, water pollution also affects human health. Industrial waste has been dumped into nearby water as often as into the air Premium The Role Of Computers And The Internet In Modern Life The role of computers and the Internet in modern life Nearly everything we do in this world is helped or even controlled by computers. So it is difficult to Premium Some Ways The Enviornment Affects Human Health Some Ways That The Environment Affects Human Health? Air Pollution Air pollution is one obvious environmental health threat in OECD countries, contributing to a Premium Social Networking In Modern Life in general and the Internet in particular that has created a new aspect of modern life. Among these social networks, Facebook is the most popular with millions of Premium How Do The Different Sources Of Power In Ian Kramer’s Life Shape His Experience Of Health And Social Care? that doesnt affect his daily life as it did previously. Even though Ian doesnt have the power-to take action and make the changes like the health professionals Premium Different Cultural Practices In The Philippines Which Could Affect Our Health Different religious practices that can affect our health. Religious beliefs cause patients to forego needed medical care, refuse life-saving procedures, and stop Premium How Drugs Can Affects The Health And Physical Development Of a Child five general types of factors which can affect the health and physical development of children, one of these factors is lifestyle. Lifestyle factors are the way in Premium â€Å"Modern Gadgets: Daily Useful Applications Versus Health Hazard To Mankind†Modern Gadgets: Daily other hand, as we enjoy the amazing applications of these modern gadgets, people dont claim the fact that it can pose health hazards to them. Although these gadgets Premium

The Importance of Religion to American Slaves Essay -- Exploratory Ess

The Importance of Religion to American Slaves Whether one notices or not, each person has the right to make choices concerning his or her life. Being able to make these decisions is a God-given right that vibrates in the heart of every human being who claims possession and mastery over his or her own self. However, for slaves, this concept did not exist, and they became the property of someone else with no place to call their own. For this reason, many slaves turned to religion to comfort them in their darkest hour, to help them gain the strength to continue in their struggles, and to hope that a day would come when they would rise above their condition to a better place. For slave-owners, the Bible became a place where the institution of slavery was justified, but for the slaves, Christianity became a symbol of redemption in which they envisioned a future free from bondage, and if earthly escape was not possible, their faith would be rewarded in the afterlife, securing them a home of their own in a free heaven. While many white slave owners discouraged slaves from learning the Bible for fear it would encourage slaves to seek freedom, slaves, nevertheless, felt the Bible was their source for obtaining earthly freedom; thus "their persistent hope for the future was tied to their faith in God." (Stammering Tongue, 57). Their convictions gave them the ounce of hope they needed to believe that there was a better life awaiting them. "The Spirit of the Lord allowed black slaves to transcend the horizon of their immediate experiences and to hope for a future in which they would be free." (Stammering Tongue, 60). In Frederick Douglass’ "Narrati... ...ome of his own in a free heaven. WORKS CITED Cut Loose Your Stammering Tongue: Black Theology in the Slave Narratives. Ed. D. Hopkins and G. Cummings. New York: Orbis Books, 1991. Douglass, Frederick. "Narrative of the Life of Frederick Douglass, an American Slave." The Heath Anthology of American Literature. Ed. Paul Lauter. 3rd ed. Vol. 1. Houghton Mifflin Co., Boston, 1998. 1762-1813. Escott, Paul D. Slavery Remembered. Chapel Hill: University of North Carolina Press, 1979. Raboteau, Albert J. Slave Religion. New York: Oxford University Press, 1978. Stowe, Harriet B. Uncle Tom’s Cabin. The Heath Anthology of American Literature. Ed. Paul Lauter. 3rd ed. Vol. 1. Boston: Houghton Mifflin Co., 1998. 2310-2356. Wilmore, Gayraud S. Black Religion and Black Radicalism. Garden City: Doubleday and Co., Inc., 1972. The Importance of Religion to American Slaves Essay -- Exploratory Ess The Importance of Religion to American Slaves Whether one notices or not, each person has the right to make choices concerning his or her life. Being able to make these decisions is a God-given right that vibrates in the heart of every human being who claims possession and mastery over his or her own self. However, for slaves, this concept did not exist, and they became the property of someone else with no place to call their own. For this reason, many slaves turned to religion to comfort them in their darkest hour, to help them gain the strength to continue in their struggles, and to hope that a day would come when they would rise above their condition to a better place. For slave-owners, the Bible became a place where the institution of slavery was justified, but for the slaves, Christianity became a symbol of redemption in which they envisioned a future free from bondage, and if earthly escape was not possible, their faith would be rewarded in the afterlife, securing them a home of their own in a free heaven. While many white slave owners discouraged slaves from learning the Bible for fear it would encourage slaves to seek freedom, slaves, nevertheless, felt the Bible was their source for obtaining earthly freedom; thus "their persistent hope for the future was tied to their faith in God." (Stammering Tongue, 57). Their convictions gave them the ounce of hope they needed to believe that there was a better life awaiting them. "The Spirit of the Lord allowed black slaves to transcend the horizon of their immediate experiences and to hope for a future in which they would be free." (Stammering Tongue, 60). In Frederick Douglass’ "Narrati... ...ome of his own in a free heaven. WORKS CITED Cut Loose Your Stammering Tongue: Black Theology in the Slave Narratives. Ed. D. Hopkins and G. Cummings. New York: Orbis Books, 1991. Douglass, Frederick. "Narrative of the Life of Frederick Douglass, an American Slave." The Heath Anthology of American Literature. Ed. Paul Lauter. 3rd ed. Vol. 1. Houghton Mifflin Co., Boston, 1998. 1762-1813. Escott, Paul D. Slavery Remembered. Chapel Hill: University of North Carolina Press, 1979. Raboteau, Albert J. Slave Religion. New York: Oxford University Press, 1978. Stowe, Harriet B. Uncle Tom’s Cabin. The Heath Anthology of American Literature. Ed. Paul Lauter. 3rd ed. Vol. 1. Boston: Houghton Mifflin Co., 1998. 2310-2356. Wilmore, Gayraud S. Black Religion and Black Radicalism. Garden City: Doubleday and Co., Inc., 1972.

Civil War Essays -- essays research papers

After the Civil War ended in 1865, the south was in total ruins. Houses were destroyed, crops were gone, and lives would never be the same again. It wouldn’t be until years after the war that people would get their lives back on track. Whites in the south now hated the blacks and still think they are inferior.   Ã‚  Ã‚  Ã‚  Ã‚  The process of rebuilding that followed the American Civil War was known as reconstruction. The war left a set of pressing questions concerning with what to do with the South. These questions involved the relationship with the former Confederate states and the Union; the type of punishment that should be imposed on the ones responsible for the rebellion; the status of the freed slaves and how to restore the South’s economy. President Lincoln, President Johnson and the Radical Republicans each had their own plans.   Ã‚  Ã‚  Ã‚  Ã‚  Lincoln started thinking about reconstruction as early as 1863. He wanted for 10 percent of the voters in each southern state to take an oath of loyalty to the United States. After this the state could form its own government. The government had to abolish slavery. After this was done the government could elect congressmen and participate in national politics. His plan was known to be lenient; many had opposed it.   Ã‚  Ã‚  Ã‚  Ã‚  Unfortunately President Lincoln did not live to carry out all of his plans. A Democrat was elected into office and took over. The new president was Andrew John...

American Expansion in the 1940s

American westward expansion started in the 1820s and peaked by 1845. After the defeat of Napoleon’s armies on American and European lands, the minds of many Americans got concentrated on exploring own continent. This notion of expansion was greatly supported by the government and American presidents James Monroe and Andrew Jackson. Therefore, a number of new states were admitted to the country within those decades. Another reason encouraging American people to go west was the land boom which started after Louisiana Purchase.After acquisition of huge territories, farmers received an opportunity to settle down along the Mississippi River and start their new businesses there. Together with the rise of the country’s banking system, this expansion substantially contributed to the development of economy and commerce in those times. In addition, in the 1830s President Jackson initiated a campaign directed on driving out American Indian tribes (including Cherokee Native America ns) living in Ohio Valley and on the territories around modern Georgia, Tennessee and Alabama to less fertile and attractive lands to the West of the Mississippi.As a result of this governmental operation thousands of the Natives died in resistance fights or from hunger and diseases at their new place of settlement. This historical action is known as the Trail of Tears. Therefore, the above mentioned factors formed the background for continuing the expansion in the 1840s which was mainly about exploring the territories along the Pacific coast and far west. First of all, in 1845 Texas was annexed to the Union as a result of so called Texas Rebellion.This was one more successful operation directed on gaining independence of Texas territories from Mexican domination followed by admission of Texas as a part of American Union. The reaction of Mexican government on these territorial pretensions of America was furious and in 1846 the Mexican War was initiated. The battles raged throughout New Mexico, California and Texas, but Mexican armies proved to be considerably weaker than American powers were, that’s why in 1848 President James K.Polk celebrated his easy but glorious victory of new lands, including the parts of Colorado, Wyoming, Arizona, as well as Utah, Nevada, California and New Mexico. Furthermore, in 1846 the Union gained the territories of modern Oregon as a result of successful negotiations with the Great Britain which had those lands under control. This way the United States could dominate throughout the continent from the Atlantic seashore to the Pacific Coast. Therefore, within the period of 5 years the territories of the Union were increased almost by a third.In order to justify and legalize its territorial acquisitions, American government issued a doctrine called Manifest Destiny. It stated that American nation was destined to expand and explore the lands to the west. Manifest Destiny was supposed to proclaim the main ideology of those times which was supporting and promoting the idea of expansion. Finally, in the beginning of 1948 gold was discovered in California. This discovery caused famous Gold Rush, during which thousands of gold hunters and â€Å"forty-niners† stampeded to newly discovered gold fields in far west looking for big money and a new wealthy life.Historical period between 1835 and 1850 can be called the epoch of exploration and settlement. This huge territorial enlargement of the Union deepened the conflict and differences between South and North of the country, as well as it brought up the fateful question about allowing slavery in the western regions. Bibliography: †¢ Noble, Matt. Westward Expansion (1807-1912). SparkNote. 18 Nov. 2007 .

Margaret Preston history essays

Margaret Preston history essays In a period of time where many of Australias artists were woman, a time confused with wars that had been and wars that were to come, a time when art was pure and true one particular female artist rose above the rest, and her name was Margaret Preston. Born in Adelaide in early 1875 she lived a long eighty eight years, and in those years provided some of the greatest and most unique art Australia had ever seen. She moved around a lot in her childhood, jumping from city to city along the eastern coast but at the fairly young age of nineteen was suddenly brought back to the city of her birth to be by her sailor father as illness lead to his death in 1894. It was back in Adelaide where she took up her major art training at the Adelaide school of design, and also landed her first job as a teacher. She very much enjoyed this job, as it had nothing much to do with her personal art. The reason this was good for her is because she strived to create her art strictly for pleasure rather than profit, something she well achieved. Of course, if it wasnt money she was getting she would gladly accept praise, and to see just how well her works where doing in the world she planned a trip to England and Europe in 1904 and stayed a three years that were anything but short to her. She hated the art in Europe, and the feeling was mutual: over there her art wasnt quite as impressive as shed hoped, to put it kindly. The people were admiring paintings that she thought terrible, and that was on a good day. Soon after this unpleasant experience she turned to the learning of Japanese art at the Musee Guimet and came to happily accept that there is more than one vision in art. After coming to this acceptance she took quite a liking to a very decorative style as used by the Ile de Noirmouter artist, Norman Carter. She finally tied the knot with George Preston (her maiden name being McPherson) in Australia ...

How to Write a 5-Paragraph Essay on American Culture

How to Write a 5-Paragraph Essay on American Culture A five paragraph essay is a standard essay which, once learned, serves as the foundation for all other forms of writing. This format is important to learn because it will help to structure nearly all academic writing assignments going forward. To begin a five paragraph essay, you need a topic. In some cases, your teacher will give you one, in others they may allow you some leeway in the selection of your topic. With the topic in hand, you need to formulate a thesis statement. The thesis functions as a single statement which presents the purpose of your paper. It should be the first or last sentence in your introductory paragraph which is where you will introduce the points you are going to make in support of your thesis. There are three body paragraphs inside of which you can present three key components to support your thesis. If, for example, you are claiming that American culture has changes a lot, you must present three key findings each in a separate paragraph to support that idea. You might explain it on the example of music in the first paragraph, art in the second paragraph, and cinematography the third paragraph. The conclusion is the fifth and final paragraph where you remind the reader of the three points you ma de and what evidence you had to back them up. The structure for all 5 paragraph essays is as follows: Introduction. This is where you introduce your topic, where you provide your reader with an idea of how your essay will be organized and what three points you will be making to support your claim. First body paragraph. This should encompass one of your three points with evidence. This evidence can come in the form of data, statistics, quotes from experts, logic, or reason, from reputable sources. Second body paragraph. The same details for the first body paragraph are true here, such that you need to support your claim with evidence. Third body paragraph. Again, the same details for the first body paragraph are true here, insofar as you must support your claims with evidence. The last paragraph. This is where you remind the reader of your claim and what three points you brought up in your body paragraphs. These are general guidelines that will be greatly helpful in producing an academic paper. But if you want to make your assignment even worthier, then read our facts on American culture or use the topics that are prepared beforehand. This way you’ll optimize your writing process to the maximum. If you still need professional writing help from experts, feel free order a custom essay online at CustomWritings.com.

Free Essays on Hotels

Within the hotel industry there are different classes which determine the price and the kind of people that stay there. You have you high end hotels such as Hilton, Sheraton and Wingate, and then you also have your lower end hotels such as Super Eight and Red Roof Inn. For my observations I chose to research the Wingate Inn and the Red Roof Inn, there are a few distinct difference between the two which let you know which is the more higher end hotel. The Wingate Inn focuses on trying to gain business from other businesses; they focus around making the lives of business travelers easier. The Wingate has 84 rooms, fitness center, and indoor pool, high speed internet connection in each room, a business center and many other things to make the business traveler’s life a lot easier. When it comes to Budgeting for advertising and marketing the Wingate had billboards and newspaper ads, but the most of their business and advertising comes from the internet. Out of the total revenue 3 1/2 – 4% go towards advertising order to find the best person for the job. Being a business oriented hotel, the main programs that they offer are conferences, in which are held by different companies in their conference rooms. They have a fitness center which is used by guest but do not offer any programs for that. They are always open to host a wedding or a reception though; it’s a nice change from the normal business conference. This differs from the Red Roof Inn, in that the Red Roof Inn does not offer have of the amenities that the Wingate does. The Wingate being a higher end hotel has an indoor pool, conference rooms, and has more disposable income to spend on things such as advertising and different programs to keep its clientele happy. When someone is chooseing a place to stay they normally choose on price and things that a hotel have to offer. But then other just chose a hotel because of where it is and how easy it will be to get back on the roa... Free Essays on Hotels Free Essays on Hotels Within the hotel industry there are different classes which determine the price and the kind of people that stay there. You have you high end hotels such as Hilton, Sheraton and Wingate, and then you also have your lower end hotels such as Super Eight and Red Roof Inn. For my observations I chose to research the Wingate Inn and the Red Roof Inn, there are a few distinct difference between the two which let you know which is the more higher end hotel. The Wingate Inn focuses on trying to gain business from other businesses; they focus around making the lives of business travelers easier. The Wingate has 84 rooms, fitness center, and indoor pool, high speed internet connection in each room, a business center and many other things to make the business traveler’s life a lot easier. When it comes to Budgeting for advertising and marketing the Wingate had billboards and newspaper ads, but the most of their business and advertising comes from the internet. Out of the total revenue 3 1/2 – 4% go towards advertising order to find the best person for the job. Being a business oriented hotel, the main programs that they offer are conferences, in which are held by different companies in their conference rooms. They have a fitness center which is used by guest but do not offer any programs for that. They are always open to host a wedding or a reception though; it’s a nice change from the normal business conference. This differs from the Red Roof Inn, in that the Red Roof Inn does not offer have of the amenities that the Wingate does. The Wingate being a higher end hotel has an indoor pool, conference rooms, and has more disposable income to spend on things such as advertising and different programs to keep its clientele happy. When someone is chooseing a place to stay they normally choose on price and things that a hotel have to offer. But then other just chose a hotel because of where it is and how easy it will be to get back on the roa...

How does our design fit in with the design challenge Essay

How does our design fit in with the design challenge - Essay Example The design allows the pedals to adjust their force accordingly, such that when the user’s strength decided the degree of assistance coming from the pedals. As the user exerts more power, the pedals provide less assistance in response to the additional energy. In that sequence, the user can use less force as they cycle uphill and downhill, thus ensuring constant and less tedious movement. Another innovation in the design of the electric bicycle is the flywheel. The flywheel on the bicycle operates on electric power generated from a battery pack. As noted earlier, people have less power to cycle in old age. The electronically powered wheel can spin continuously, enabling the bicycle to keep moving even when the bicycle moves at considerably low speeds. The wheel’s design may assist people in their old age to maintain mobility in instances where they would otherwise use more energy to keep the bicycle mobile. These two features give due empowerment and motivation to the elderly, enabling them to use less energy as they cycle during old age, thus satisfying the requirements of the design

Steel office building Essay Example | Topics and Well Written Essays - 500 words

Steel office building - Essay Example As a result, world’s tallest buildings have extensively applied steel to prop up their colossal mass which had been an engineering test. Today, steel is regarded as useful in gargantuan structures in the future like the Tokyo megacity. Steel also has a high strength to weight ratio (Madsen 2005). Compared to other building materials, steel has an ideal strength to weight ratio and its light weight makes it effortlessly moved and directed which translates to reliable constructability. In addition, Reinforced concrete has a shorter floor-to-floor height by about 2 feet per floor compared to steel (Freed 2011). Steel as a building material resists rust and atmospheric corrosion making it reasonably less vulnerable (Freed 2011). When buildings are made using corrosive metals, they weaken gradually and collapse catastrophically. For this reason, steel, a non-corrosive metal, offers permanent structure (Madsen 2005). The construction of permanent structures using steel is due to being non-reactive to oxygen or other components in the atmosphere. In addition, steel does not drench in water even when bare and this means that steel does not rot (Freed 2011). While some building materials like wood have trouble cutting into precise shapes and sizes during manufacturing Madsen (2005) reveals that steel can easily be manufactured into the right shapes and sizes under the guidance of structure specifications. Madsen (2005) points out that reinforced concrete also has numerous design possibilities given that concrete takes form and provides unique aesthetics. As a result, no extra work is needed to shape steel building materials at the construction site . When used in construction, steel is recyclable and reusable which makes it sustainable especially in constructions where building wastes landfill and waste management are problematic. Through the reduction of building waste, steel building materials

Creating Anglo-America 1660-1750 Essay Example | Topics and Well Written Essays - 750 words - 194

Creating Anglo-America 1660-1750 - Essay Example His strong belief in one God that is universal drove him to argue that God dwelled in all people and, therefore, no people (including those with authority/government) had the right whatsoever to force people into a particular form of worship. Penn was also a strong believer in the equality of all people regardless of their race, gender, sex, color or sex. This in turn made him advocate for equality by arguing that â€Å"liberty is a universal entitlement† that was conflicting the pre-existing belief that liberty was a right to be entitled only to certain individuals. To put this in a practical manner, Penn found it necessary to buy Indian land and offered it to the Indian refugees who had been driven out of the other colonies. In his attempt to come up with a government that put into consideration the rights of all, Penn came up with a frame of government in 1982. In his charter Penn aimed at offering â€Å"Christian liberty† to all who affirmed a strong belief in God and expected them not to promote the liberty in promoting sexually immoral things. In this period, the government was responsible for regulating the people`s moral public behavior and some particular people such as the Jews were not allowed to be holding an office of any religious institution. The Quakers strict code of personal morality drove Penn into believing that by giving people religious freedom immorality would reduce as people would lead a life that corresponded to God`s expectations. This charter, however, didn`t prove sufficient to guide the growing population of Pennsylvania and was therefore replaced with a charter of liberties whose political system lasted up to the period of American Revolution.   

VALUE PRICING IN THE CPA INDUSTRY Term Paper Example | Topics and Well Written Essays - 1750 words

VALUE PRICING IN THE CPA INDUSTRY - Term Paper Example Since demand rises more than the supply as few institution exists, prices are hiked locking majority from accessing the service. In the provision of the service by the industry, various inputs and technologies are usually employed in the production process so as to get maximum output. For instance the company will hire labor that will offer the service which in this case is a highly qualified professionals. This kind of labor are usually hard to find and will always attract high salaries for them to come. On the other hand, demand is increasing due to a faster rise in the population of the country. The industry must then employ modern technologies that will help in the data management and records as it would be more efficient than the manual labor. The industry will have to acquire this modern methods hence incurring high costs (Dauber, Nicky, Jae, G. Siegel, and Joel, 2012) .As a result, the cost of outputs will be high and the industry will be working for compensation in terms of high prices. The end user then will suffer due to exorbitant prices. Hence cost of production influences the market price of the goods and services. Customers are the basic client of any organization and without them, the industry cannot exist. They are always considered in every decision that is made by the management as they must be motivated, appreciated, given preference in all perspectives hence they play a key role in the development of any industry (Northrop, 2004). In most of the cases decisions are made with references to them since they are core mover of the business. However the customers do have limited resources and cannot achieve the entire satisfaction as they experience difficulties in choices about their consumption levels as to whether to consume the product or not due to their scarce means making them have different budgets and different incomes. The CPA is usually thus offered in different packages that suits each and every individual needs. For

Strategic Business Communication Essay Example | Topics and Well Written Essays - 500 words - 2

Strategic Business Communication - Essay Example In addition, analysis of the truthtm campaign demonstrated that it was positively correlated with reductions in the smoking behavior of youths and young adults (Thrasher et al. 2004). Unfortunately, scholars have also noted that the effectiveness of other campaigns has been more modest. For example, Hankin, Sloan, and Sokol (1998) conclude that the utility of warning labels in reducing alcohol consumption during pregnancy was only slightly effective, and a review of the effectiveness of several state antismoking advertising campaigns found that several campaigns had mixed or even ineffective results (Pechmann and Reibling 2000).† (Rucker and Petty, 39) â€Å"†¦it is essential to consider whether the audience is disposed to scrutinize the information carefully or inclined to process the message in a more peripheral manner (Step 1). Second, it is important to evaluate message characteristics and, when possible, to design the message to contain information that will be persuasive on the basis of the audience’s elaboration level (Step 2). Third, it is necessary to consider whether the goal of the message is to create an enduring attitude change or simply an immediate attitude change (Step 3). Fourth, it is important to evaluate fit among audience elaboration likelihood, message characteristics, and message objectives both conceptually (Step 4) and empirically (Step 5). Finally, if there is a discrepancy between the audience elaboration level and the message characteristics or the goals of the message, it is necessary to consider how to remedy this mismatch (Step 6).† (Rucker and Petty, 40) â€Å"Consider the development of an antismoking television commercial that is designed to advocate parents talking to their children about drug use. The message might feature celebrities telling parents to talk to their children, but it might not provide or disclose the specific benefits of having such conversations† ( Rucker and Petty, 48) â€Å"three key

VALUE PRICING IN THE CPA INDUSTRY Term Paper Example | Topics and Well Written Essays - 1750 words

VALUE PRICING IN THE CPA INDUSTRY - Term Paper Example Since demand rises more than the supply as few institution exists, prices are hiked locking majority from accessing the service. In the provision of the service by the industry, various inputs and technologies are usually employed in the production process so as to get maximum output. For instance the company will hire labor that will offer the service which in this case is a highly qualified professionals. This kind of labor are usually hard to find and will always attract high salaries for them to come. On the other hand, demand is increasing due to a faster rise in the population of the country. The industry must then employ modern technologies that will help in the data management and records as it would be more efficient than the manual labor. The industry will have to acquire this modern methods hence incurring high costs (Dauber, Nicky, Jae, G. Siegel, and Joel, 2012) .As a result, the cost of outputs will be high and the industry will be working for compensation in terms of high prices. The end user then will suffer due to exorbitant prices. Hence cost of production influences the market price of the goods and services. Customers are the basic client of any organization and without them, the industry cannot exist. They are always considered in every decision that is made by the management as they must be motivated, appreciated, given preference in all perspectives hence they play a key role in the development of any industry (Northrop, 2004). In most of the cases decisions are made with references to them since they are core mover of the business. However the customers do have limited resources and cannot achieve the entire satisfaction as they experience difficulties in choices about their consumption levels as to whether to consume the product or not due to their scarce means making them have different budgets and different incomes. The CPA is usually thus offered in different packages that suits each and every individual needs. For

Coca Cola Company and its Product Modifying Method Essay

Coca Cola Company and its Product Modifying Method - Essay Example Currently, Coca Cola is undergoing a series of transformations specifically in the production of its products with the aim of ensuring it meets the set standards provided by the FDA. The company is now looking into the details of most of its recipes in order to ensure that it produces beverages that are in line with the recommendations and regulations of FDA. Given that research findings opine caffeine as well as tannin mixtures with cancer related causes, people are taking a step forward towards doing away with products said to have such ingredients in their contents (59). Change of such consumer market has seen most companies head towards the verge of losing a large market base. However, in order to ensure continued profitability, Coca Cola which happens to be one of the world’s largest producer and distributor of beverage products resolve to come into terms with the FDA standards which require companies to observe health regulations and recommendations.On March 7, 2012, Coc a Cola Company asserted that its use of caramel coloring in preparing its drinks has always resolved to put into consideration the necessary requirements and thus is safe. Douglas Karas, FDA spokesperson stated that FDA is working round the clock and ensuring that companies like Coca Cola and Pepsi provide their consumers with quality beverages that pose no challenge to the users. According to Beverage Digest, one of the most active industry trackers, PepsiCo and Coca Cola hold the largest percentage.

Tool for Orientation for Four Generations Essay Example for Free

Tool for Orientation for Four Generations Essay In the current clinical setting, it is often common to find that evidence-based practice (EBP) is not being implemented. There are a number of causative factors that can be attributed to this observation. Some analysts have suggested that personal differences may be hindering implementation of EBP. It is therefore important to look into the validity of this factor with special emphasis given to age differences in the clinical setting. The question to be considered is whether or not there is an evidence-based tool available to meet the needs of all four generations of learners. The EBT tool needs to implement clinical references and other reviews as well as a case by case analysis over past and present generations to help form a small basis for future generational use of the EBT tool. In forming continually controlled studies one would be able to obtain current and ongoing evidentiary guideliens in which to more accurately determine the generational differences to determine if there is in fact any influences of with utilizing the use of EBT. Population of Interest In order to foster a productive and feasible atmosphere in clinical practice, it is imperative for members of the organization to appreciate and respect differences among the generations. This means that gender, racial and ethnic backgrounds need to be understood and accepted. The latter categories of diversity have been discussed at length in nursing practice and most people understand them well. On the other hand, the issue of intergenerational differences also can be problematic if nurses do not understand it properly. In order to place this matter in context, it is essential to review the historical background of these different generations. The population of interest includes four distinct generations (Cordinez, 2002). There are basically four generations that may be found within the clinical situation; these are Veterans (born between 1922 and 1945), Baby Boomers (born between 1945 – 1960), Generation X (born between 1960 – 1980), and lastly the Millennial Generation (Born after 1980). All these generations underwent different experiences that subsequently shaped their respective professional and personal values. The performance value of each of these generations differ. For example, it is well known that the Baby Boomers generation was much ado about peace and the different associated behaviors related to drug and alcohol use, thus inhibiting their generation compared to the more productive performance of the later generations. The first generation under consideration is the Veteran generation born during the Great Depression and the Second World War. This generation grew up under tough times but during their adulthood, the country’s economy began flourishing. Because of these matters, The Veteran Generation realized that hard work can be rewarded and that authority ought to be respected. Therefore, it can be said that the values most revered by this generation are authority, loyalty, and respect. The second generation of nurses in the field today is the Baby Boom generation. Members of this group were born during a time of economic prosperity that was still characterized by some traditional values. This generation grew up around two-parent households in which one parent was the breadwinner. However, there were still a number of issues confronting them. They began challenging status quo and did not respect authority. According to Baby Boomers, real heroes are those ones with the courage to change the system. This generation had a lot room for growth within the nursing profession owing to the fact that economic times were relatively good. This generation is not typically conversant with technology. Intervention EBP implementation in most health institutions is a recent development. Since the population of interest is multigenerational, it is imperative to find out whether their generational background could have led to learning differences within the EBT tool. In order to attribute the lack of implementation of EBP to this issue, it is essential to eliminate other causative factors. Problems causing the potential failure to learn may be unique to each generation. It is important to design a nursing orientation program that empowers all generations of learners to implement evidence-based practice. Comparison of interest After examination of the historical backgrounds of these groups, one can now understand the differences between the groups may be influenced by their past. Two of the four generations of nurses have different perspectives on authority, workplace structures, technology, and evidence based practice (Spitzer, 2001). This can be a problem because organizations have changed dramatically over the past few years. Most health institutions now respect team-based approaches requiring individuals from different organizational levels to work together. This challenges traditional organizational structures in which the older generation was highly respected. The current view is to utilize evidence-based practice. Further contradicting the education of the older generation, the advent of technology has flipped organizational relationships. Baby boomers who had grown up with a deep respect for authority now highly depend on younger nurses to explain to them the essentials of computer technology. This has created renewed tensions between the generations. Despite the dramatic change in organizational structures, nurse’s mental attitudes still remain relatively stagnant and this has hampered implementation of evidence-based practice. Some nurses have failed to recognize where behavior patterns originate from and thus misunderstand colleagues from other generations. For instance, Baby Boomers usually think of Generation Xers as being highly unreliable or disloyal. On the other hand, the latter generation regards Baby Boomers tendency to remain with one employer as a failure to cease new opportunities. There are different work relations approaches between the generations. Outcomes Evidence-based practice in most health institutions may not be properly implemented because a substantial number of clinics fail to prepare their nurses through practical training. This means that nurses may be aware of the concept through the literature but do not have the ability to implement it in practice. Implementing this as a required teaching throughout all the health profession will enable nurses to be able to have additional tools available so that they may have more information in which to perform their duties better. In other health institutions, nurses lack infrastructural support from hospital administrations accustomed to conventional methods. Such administrations fail to shift their clinical practice making it difficult for particular nurses to do the same. EBP is failing due to lack of proper orientation in these health institutions. Nurses lack a straight-forward way in which they can carry it out within a certain clinical setting. Consequently, the methods may end up failing. There is little literature to link EBP with diversity issues let alone generational differences (Hicks Hicks, 1999). Conclusion In order for health organizations to flourish, there is a need to acknowledge differences between various generations of nurses. However, when it comes to evidence-based practice, other issues take greater precedence over generation differences. Instead, clinics need to look for ways in which they can boost administrative support, offer proper orientation and training to nurses. Personally, as nurse liaison for new employees, I am empowered to make changes by collecting and making available comprehensive, ongoing, and readily accessible EBP information needed to provide optimal care. At the very least, I can assist in providing staff with an orientation tool which incorporates the EBP process to insure and promote positive outcomes. References Cordinez, J. (2002). Recruitment, retention and management of generation X. Health Care Management Journal, 47, 4, 237-249. Hicks, R. Hicks, K. (1999). Boomers, Xers and other strangers Location: New York: Harper Collins. Raines, C. (2003). Connecting generations. CA: Crisp Publishers. Spitzer, R. (2001). A new world and new generation to come: Seminars for Nurse Managers, 9. 1367. The problem of interest in PICO question format. (5 points) 4/5 Presented a question, but did not identify PICO components. I DON’T KNOW WHAT THESE COMPONENTS ARE AND ALSO DID NOT ADDRESS THE OTHER TWO GENERATIONS COMMENTED ON BY YOUR INSTRUCTOR AS I DID NOT KNOW WHERE YOU WANTED TO GO WITH THAT. 1. A brief description of the patient population/disease, intervention, comparison, and outcome. (10 points) 9/10 Presented thorough description of two generations. What about the remaining two generations? If they are being excluded, tell the reader the rationale for this decision. Also, the outcome you intend to achieve is increased use of EBP. That was not clearly articulated in the outcomes section.

History Of Penguin Paperback Books Arts Essay

History Of Penguin Paperback Books Arts Essay Penguin paperback books have become a constantly evolving part of British culture and design history since 1935 when the company was founded by Allen Lane. Lane came up with the concept of mass-producing inexpensive paperback editions of hardback titles. McLean (1952) mentions that the Penguin book venture is a standing reminder to manufacturers that the best is not too good for mass consumption. For the design of the books, Lane wanted to keep a consistent template for all the book covers to follow. He instructed his office Junior, Edward Young to devise a simple horizontal tripartite division of the covers using colours to signify the genre of each book orange for fiction, green for crime, dark blue for biography, cerise for travel and adventure and red for plays (Baines, 2005). The design featured contemporary typefaces at that time. Bodoni Ultra Bold was used for the publishers name Penguin Books and two weights of the relatively new (1927-8) Gill Sans Serif for the contents of the book cover and spine information (Baines 2005). First editions of Penguin paperback books (Adapted from Baines, 2005. p18-19) The fresh and modern appearance of the Penguin book covers was a major contributor to the commercial success. Other British publishers soon realised that design was an important feature for book covers and the demand for highly skilled designers increased (Doubleday, 2006b). Penguins design standards established uniformity and improved the overall aesthetic of books in Britain (Doubleday, 2006b). Despite the unity of their appearance there was twelve main front cover variations with some that contained illustrations. Lanes simple template for the Penguin books is derived to a degree from the Albatross book covers brought about in 1932. These designs were devised by Hans Mardersteig (McLeery, 2006). Lane was often quoted that he was trying to emulate the Albatross collection series which set the standard for early paperback book design (Doubleday, 2006b). Mardersteig designed the covers with the efficient system of colour-coded subject matter. Symmetry and centred sans-serif type placements were a feature. The size chosen for these books were 181 x 112 mm which adhered to the golden section of 1.61. Penguin books initially followed this size format which has become one of the two standard sizes within the paperback book industry, known as A and B format (Baines, 2005). The A format gives the reader a good line length for reading and a suitable compactness of the book (McLeery, 2006). Albatross book cover design series 1932 (Adapted from Genetic Joyce Studies, 2006) The bird inspired name and colophon, bright, plain coloured covers and focus on contemporary titles provided the influence for Lane a captivating standardised cover. Young, who went on to become the production manager at Penguin Books stated: it was time to get rid of the idea that the only people who wanted cheap editions belonged to a lower order of intelligence and that therefore cheap editions must have gaudy and sensational covers. (Joicey, 1993, p4) The classic design and layout of the Penguin books were to undergo a subtle, refined advancement under the direction of Jan Tschichold. Tschichold arrived at penguin in 1946 and asserted a more disciplined approach to the design (British Council Design Museum, 2006). The template for all Penguin books to follow consisted of designated positions for the title and authors name with a line between the two. The most notable change was the replacement of Gill Sans for Bodoni Ultra Bold for the PENGUIN BOOKS publisher title. He also drew the penguin symbol in eight variations. The oval or quartic that contains the publishers name is subtly more elegant and attractive than Youngs [Do a comparison in illustrator]. Some books included an illustration on the central horizontal band as shown on the Pelican book Sailing. Tschicholds Pelican Books follows the standardised layout with the inclusion of illustration and the blue colour that distinguishes Pelican. As Tschichold was already distinguished in the field of typography, great care was taken to optically letter-space all text on the covers and inside the book. Tschicholds experimental layout,left, and the revised design and layout, right (Adapted from Baines, 2005. p56 58) Tschichold studied a theory which claims to provide the most beautiful and harmonious proportions. It is was first documented in a book by Fra Luca Proportione(1509) and is said to have been the method laid down by Phidias, the architect of the Parthenon. It states clear rules of of the division of space. It is known as the Golden Section. The Golden Section is described as an aesthetic phenomenon. It is a division of space omnipresent throughout the universe. This division is an irrational ratio of 0.618:1. It represents every line, every surface, every volume whose elements are arranged in conformity with these proportions reflect the idea of Beauty (Br, 19xx). It has even been linked to the scale and proportion of human anatomy. It is all about expressing harmony. [Golden Section Diagram] The Golden section had great influence on Tschichold in his search for perfection in design and a greater awareness of proportion. He controlled the placement and size of elements with this ratio. The size of Penguin books were close but not precisely equal to the Golden Rectangle. It can be noted by (Br, 19xx) that the Golden Ratio can be substituted by another ratio e.g. 3:5, 5:8, 8:1, 13:21 etc. This is because such small differences are not picked up by the eye and can still be perceived as the Golden Ratio. The Golden section reassures that aesthetics is not subjective. That it is not an individual feeling and more a general taste that can be measured and mapped out. Tschichold commonly expressed the importance of constant adherence to standardised formats and composition rules. Soon after being offered the job at Penguin, Tschichold produced a set of rules known as the Penguin Composition Rules (Doubleday, 2006b) that were to be followed by Penguins typographers and printers to ensure the books followed the same style and that there were no variations. These rules, which ran into four pages long, standardized the formats and typographic specifications and unified the design of the book series (Doubleday, 2006a). Tschichold implemented a coherent grid system in conjunction with the Penguin Composition Rules that set the foundation for the trimmed page area, width and height of each book, visual cover size, type area on cover and spine, position and style of the spine label and lettering on labels for all the Penguin series (Doubleday, 2006). One of Tschicholds grids to control the design and production of Penguin books with detailed instructions (Adapted from Hurlburt, 1978. p70) This above illustration shows that Behind the simplest grid there is often a complex process of analysis (Hurlburt, 1978, p71). Hurlburt cites that many publishers treat the book cover design as a separate entity, often using different designers for the book to encourage advertising. But a better looking product will result when the overall design of a book is considered in the early stages. Magazines and newspapers designers always work in the sizes of the established format (Hurlburt, 1978). On the other a book designer may have the responsibility to select the size of shaped and pages. Also, a concern with the weight and thickness of the book will put a three-dimensional edge on the project. Tschichold identified contrast as the most important important element in all modern design (cited in Hurlburt, 1979, px). Furthermore, Hurlburt (1979) believes that the importance of contrast in the design of layout is very important. He states: The contrasts of dark against light and large against small, the contrast of mood in subject matter, and the punctuation of space in strong accents all contribute to the dramatic presentation of graphic material. (Hurlburt, 1979, px) This element of contrast is clearly evident in Tschicholds work for Penguin books The idea of great literature mass produced and sold cheaply, the famous Penguin slogan Good Books Cheap (Doubleday, (2006b), p24). The brightly coloured contrasts of each genre cover. The separation of the cover into three coloured sections for publisher, book title and author, and logo. The dissimilarity compared to other books on a merchants bookshelf that makes them stand out. The moderate use of then contemporary fonts instead of traditional ones. Doubleday (2006b) reasons Tschicholds main objective at Penguin books: was to synthesize all of the Penguin series with unprecedented quality, distinctiveness, and uniform styling, while at the same time, designating singular individuality and genuine features for each and every book. (Doubleday, 2006b, p45) Rationale Penguin books have been in production for over 70 years and although the cover designs have seen changes from different designers, the Tschichold era remains to be the most studied and the most iconic. Tschichold left a lasting impression on graphic design that few could compete against and undoubtedly set the standard for successful book design. Tschicholds design work and principles while at Penguin, inspires a great standard for design, even for contemporary designers. What was it about the Penguin book covers that made them so successful and in retrospect, a timeless and iconic part of British design history? The two defining achievements for Tschichold and his time at Penguin are the standard typographic conventions of the Penguin Composition Rules and the rigid grid structure that housed the design. The following list summarises Tschischolds achievements while at Penguin: Develop a grid for rigid and consistent use across all platforms. The grid must have distinct planned placements for the different elements and provide balance and uniformity Use the Golden Section to influence proportion Apply typographic standards for continuity Use legible and contemporary typefaces Pay close attention to brand loyalty and do not deviate far from it Use contrast for effective presentation of graphic material and to stand out from competition. Contrasting elements include colour, size and mood. Over the years, other popular culture mediums take shape that require tactile and original design in order to survive in such a competitive market. Many companies choose to re-brand in order to refresh their image due to decline in sales. In popular culture, it is not uncommon to recycle trends. Covers of contemporary media such as computer games have some similarities to book cover design after all, computer games are essentially a more interactive version of story-telling. Like book covers, they require the name of the publisher, the game authors, the title, room for illustration and other elements such as age-rating. A continuous grid structure that separates all these elements is used as well as typographic specifications. This shows a cover for Uncharted for the Sony Playstation 3 gaming console. It is a cover for the platinum range of Playstation games the games that sell a high amount in their first year. The design differs from the original game covers in order to signify its high acclaim in sales. These games are less than half the price of the original games and stand for good value gaming. The grid system used for the range of covers is shown below. [IMAGE] The current design of Playstation Platinum covers is hotly debated. They are deemed ineffective, perhaps because of a grid structure that does not allow for a well-proportioned design. To clarify this, a short questionnaire with a series of eight questions was presented to a number of computer-gaming community based forums. The questions were presented through Survey Monkey(http). The following is a breakdown of the questions with the three most relevant answers contributed. 1.How many hours per day/week do you spend playing computer games? 20 hours a week if I have time too many4 hrs per day 20-25 hours per week 2.Are you bothered by a games cover design? I prefer the cover to look nice, but not really no. A little Bothered no, but they can do catch my eye sometimes. 3.Do you think a games cover design inspires you to purchase it? It might make me want to purchase a game I was already interested in a little more. Impulse buying, Yes no. the game has to be good for me to purchse it. 4.Do you like to collect your game purchases and keep them in good condition? Yes. After all, I worked to buy them. Yes I do like to keep them in good condition. no. I just toss them in a file cabinet to play later. 5.Do you ever buy from the platinum game range? If no, please specify a reason why not for PS3 because of the game covers, but yes for other platforms Not usually, because I like to keep a well organized collection No as the boxart looks out of place with my other games 6.What are your views on the platinum game covers? Plain. Should re-design the covers entirely. They are fine, and allow one to find the cheaper games faster. platinum branding ruins the look 7.Would you prefer to see a better cover design for the platinum range? Possibly modify the colour, reduce the size of the borders. They shouldnt be as conspicuous as they are (e.g. not luminous yellow for EU PS3 platinum covers) yes. Something that shows off the greatness of the game. 8.Would you prefer to see the same cover design for the platinum range but with the price reduction only? No Have some distinction it is a platinum title. yes, however some indication that its platinum range would also be good, maybe a sticker or something id have no covers if it made it cheaper Considering these comments, create an alternative grid structure that will influence better proportions. Practice 1.Taking an accurate measurement of the physical dimensions and a rough idea of the elements to be included e.g. type size, line-height, image sizes. 2.Thinking about the nature and content of the project. Considering how to best present this and the amount of emphasis each element needs. Emphasis is the contrast between elements size, colour, disposition, placement. Used correctly, it should signify hierarchy. 3.Considering which type of grid best suits the project. [ILLUSTRATIONS OF GRIDS AND INFO ON TYPES] 4.Sketching the grid to a closely accurate scale that justifies the division of space and the placement of elements at the co-ordinates. The following image shows a grid using a series of Golden Sections constructed from the dimensions of the cover. There are six Golden Sections reaching from each side of cover. Using the co-ordinates of this grid to position elements may seem unorthodox. There is no sense of continuity and unvarying spatial zones. However, the asymmetrical divisions of the Golden Ratio is the concept of its beauty and harmonious proportions. A Golden Section grid was best suited to this project as it called for irregular proportions and a slightly intuitive placement of the objects. There is a clear hierarchical structure evident in the design. The tripartite division of the cover resembles the Penguin series. The top horizontal division contains the well known Platinum title and is of a modest type size. It casually confirms the highly acclaimed status of the game. The colour choice seemed appropriate to be eponymous to the section. In the bottom horizontal division is the game title, publisher, game authors and age certificate. This division needed to be the largest to house all the objects. The game title has the largest font size as it is the most important characteristic of the game. It is slightly off centre to the right and does not align with any other element. The unevenness gives the cover an edge and emphasizes each element individually. The choice of colour for the bottom division is reminiscent of the Penguin concept to visually signify the genre. It was decided to use a colour system of green for action and adventure, blue for sports, cerise for strategy, red for combat and orange for racing. The font used for the platinum title and game title is FF Blur medium by Neville Brody. Created in 1991, it was chosen for its irregular yet legible appearance that gives it a contemporary aesthetic. Its not too serious and not too playful, which aptly fits the nature of Playstation 3 and the temperament of its users. The font was chosen consistently for the platinum title and game title so that it keeps the range of games on the same level and is clear and lucid to observers on a sales stand. [FF BLUR TYPE] The middle horizontal division contains the non-translucent part of the game illustration. The illustration shows in-game action, like a snapshot of the game-play that encapsulates the greatness of the game. The top and bottom divisions are translucent to support a full cover illustration and provide a constant contrast against the text across all game covers. The middle division is structured as a focal point according the Golden Section and acts as a peer into the game-play. The borders to the left are kept constant with the regular non-platinum game covers. This is to keep an order of continuity in a game-players library. Many mentioned in the questionnaire they are put off buying platinum games because the luminous yellow borders hamper their ordered games library. The overall appearance of the game cover is suggestive of the Penguin covers and what they stand for good games cheap. This is perhaps overlooked by most gamers, however, the design is not intended to be nostalgic. When a project is planned like this it leaves little uncertainty for positions, image sizes etc. In a well structured grid, elements fall into place and the design takes shape more easily. Careful planning of this type can be applied to all mediums of graphic design. Grids for books, posters, magazines, web design etc. call for different grid structures. It depends on the subject matter and how it is to be presented and communicated. When including photography in any piece of design it is necessary to have good composition. Golden Ratio dimensions can to help compose a photography appropriately to achieve a sense of balance and harmony. The following page shows photographs that have been positioned appropriately to Golden Sections within a spatial zone. To do this, a program called PhiMatrix can be used as an aid. It displays a completely customisable Golden Rectangle over any program at any time. The three most important customisable features are the size of the rectangle, the amount of divisions within the rectangle and the style of Golden Rectangle. Although this program is useful for quick mock-ups of Golden Rectangles, it restrains the freedom to move in and out of programs when you want the Golden Rectangle to stay positioned where it is. Also, it does not contain the spiral rectangle. A better solution is to manually draw each type of Golden Rectangle. Begin with a scaled Golden Rectangle by using the Golden Ratio of 1:1.618. If the rectangle is 100mm in height, then it would be 161.8mm in width. To get the first vertical line for the grid do a calculation of 161.80.618 which equals 99.99mm. Make a vertical rule division 99.99mm across. To get the first horizontal rule for the grid do a calculation of 1000.618 which equals 61.8mm. Make a horizontal rule division 61.8mm up. These are the first two lines of the Golden Grid. If you need more lines in the grid for added structural assistance then times 0.618 by the next rule divisions i.e. 99.99mm and 61.8mm. Keeping repeating these steps until there is sufficient spatial zones to work with. For the grid to have a more modular structure, copy and flip the horizontal and vertical lines. For the purpose of positioning photography, four rules should be sufficient as shown. To draw a spiral Golden Rectangle begin by drawing a square and a horizontal halfway line of the square. Locate the point where the halfway line meets the squares edge. Draw a circle from this point with the radius of the distance from the point to the opposite top corner of the square. Extend the square up until it meets the tangent point of the circle. Draw another within the new rectangle division and repeat the process three times for the spiral to emerge. The Golden Ratio is becoming more established as practicable method method in influencing graphic design. It is believed that many logos are influenced by the Golden Section. A fictional Swedish brand was created to use the Golden Ratio to create a logo. The brand is called Skogsr . The idea of the logo was to use three crowns as it is a national emblem of Sweden, present in the Coat of Arms of the Realm of Sweden. The crowns were created using a total six Golden Rectangles that combine to make up one large Golden rectangle. The finished logo was wrapped around a 3D-model of two beer cans using 3DS Max. The beer cans were positioned relative to a Golden Ratio grid. The end result is an example. Evaluation To achieve a successful design solution, the process can be broken down and simplified by use of a grid. When all the necessary information of words and images are composed in a proportionate manner, the design then takes a dynamic form. This is a fundamental part of what design is elements positioned in a beautiful and harmonious system. Considering which elements go where when piecing together a work of images and words can be for the most part an unsure process. Experience and perhaps an innate sense of proportion account for most judgements when weighing up proportion. Essentially, there are two methods in which a designer can take to tackle a design problem using creative intuition about sense of proportion or using a grid for a sense of proportion. Both methods can result in a beautiful and harmonious design solution where all elements have a unique relationship to one another. It may be argued which method is best for the study of graphic design. From the experience gained during the course of this study, it has helped find solutions faster and more efficiently. Evidence shows designing with reference to a planned grid can consistently produce better results (Hurlburt,1978). When an intuitive course of action leads the creative process it could produce sometimes unordered and self-indulgent results. This may hinder the communication purpose of design. On the other hand, a purely pragmatic approach could result in design that lacks originality and flair. Breaking a grid in certain circumstances can be practical but knowing when to do so is import ant Education of design does not really call for a rigid use of grids. This is perhaps because people who seek roles in design are people with creative insight and have an innate sense of balance and proportion. A grid is essentially a combination of horizontal and vertical lines that act as a foundation for the placement of elements. The mind makes these lines when deciding where to place things. A grid can provide these lines and help the mind focus on the objective of communicating design effectively. Hurlburt(1978) states that many highly educated and and contemporary graphic designers can perform without the use of formal grids. Even so in Switzerland and Germany where it is believed grid systems originated. Grids provide a solid framework to work with and can be used in all desktop publishing software. Quite often, effective design ideas come as a correspondence in time between thoughts/moods and the design project at hand. There are times when creative ideas come to mind easily and design solutions are apparent. There times when there is a dry-up of creative flow, possibly as a result of outside forces. During these times a solid framework with which to work is the best course of action. It is comforting that a framework that assists the creative process exists, as graphic design is often thought of as a purely creative line of work that combines knowledge in software and not as a subject where rigid structures exist. Grids provide beautiful harmony and make a design more lucid. It can make a page come alive. They are a guide to, but not a guarantee to effective design and a sensible approach to the design problem. The design work created has laid the foundations for effective future work

marine worms :: essays research papers

Flatworms belong to the phylum Platyhelminthes. They have the simplest body plan of all bilaterally symmetrical animals. They are called flatworms because their bodies are compressed. The mouth is the only opening into the digestive cavity the flatworms have. Food is taken in through this hole and wastes are discharged also through this hole. Flatworms have a well-defined nervous, muscular, excretory, and reproductive system. The flatworm distributes the food it digests through a digestive tube that branches throughout all of its body parts. The fact that the worm’s body is flat serves many purposes. It allows the worm to hid in small spaces, to fit into the opening of other animals if the worm is parasitic, and it means that all the cells are close enough to the surface for exchange of oxygen and carbon dioxide with the environment (Meinkoth 399).   Ã‚  Ã‚  Ã‚  Ã‚  There are about thirty thousand species of worms in the phylum Platyhelminthes. Twenty five thousand of these worms are parasitic, which is the vast majority of the phylum. The flatworms only account for four thousand of the worms in the phylum, but they are said to be very beautiful compared to the parasitic worms (Snyderman and Wiseman 83). Flatworms display bilateral symmetry, which means that their bodies have a distinctive head and rear, and their right and left sides are mirror images of each other. The fact that these worms are bilaterally symmetric enables them to move from place to place more efficiently. This trait can help the worms catch their food and get away from their enemies. It can help them find a mate and move from location to location. If they were not made like this, they would have very little control over their bodily movements, and not be able to survive in the ocean (Snyderman and Wiseman 84).   Ã‚  Ã‚  Ã‚  Ã‚  Some other characteristics that make worms of the phylum Platyhelminthes unique are the fact that they are light sensitive. They often try to avoid brightly lit areas. They are so sensitive because they possess’ bundles of light-sensitive eyes that are often described as primitive eyes (Snyderman and Wiseman 84). Another interesting characteristic of the flatworms is that they are hermaphroditic. This means that they posses both male and female reproductive organs. When one learns of this they may think that self-fertilization would be common, but it is not. Flatworms also posses amazing regenerative properties. When they lose a body part, a new one will form, and it some cases, the body part often regenerates an entirely new flatworm (Snyderman and Wiseman 84).

The Great Digital Divide Essay -- Exploratory Essays Research Papers

The Great Digital Divide The digital divide is defined as the gap between the information ‘haves’, the information ‘have-lates’, and the information ‘have-nots’. This disparity has arguably persevered from as early as the advent of the Gutenberg printing press, and continues to be pervasive and to flourish in the present day. There are many individuals who commonly perceive the digital divide to be solely comprised of the disparity of access to computers and the Internet, but this is not the sole case. It is vitally important to recognize that the digital divide is not only comprised of an access inequality to computers and the Internet, but additionally encompasses the right of use to other telecommunications or technological devices; for instance, cellular telephones, satellites, and even spanning into basic cable services for the rather universal activity of television watching. In chronological order, the following expose will present a comprehensive considerati on of the premises of the digital divide, the cohorts affected and stratified by the digital divide, and finally the notions or initiatives that have been taken in an effort to halt this ever-widening gap. As aforementioned, in general, the digital divide consists of a disparity in access to technology. In more complex terminology, it is the abyss in access to technology tools and related learning opportunities, most commonly imposed by socioeconomic status, race, gender, and so forth (Digital Divide Network, 2002). Knowledgeable critics have typically sub-divided those affected by the digital divide into a triad of distinct assemblies; the ‘haves’, ‘have-lates’, and ‘have-nots’ (Globalization: The Reader, p. 81). ‘Haves’ include individuals w... ...obalization: The Reader. Routledge Publishing: New York, 2000. â€Å"Digital Divide.† PBS. (2002). Available Online: http://www.pbs.org/digitaldivide/. â€Å"Falling Through the Net: Defining the Digital Divide.† National Telecommunications & Information Administration. (1999). Available Online: http://www.ntia.doc.gov/ntiahome/fttn99/contents.html. Gauntlett, David. Web Studies. Arnold Publishing: New York, 2000. Sargent, Mark. â€Å"Community Technology Centers: A National Movement to Close the Digital Divide.† Digital Divide Network. (2002). Available Online: http://www.digitaldividenetwork.org/content/stories/index.cfmkey=245. â€Å"Kofi Annan: IT Industry Must Help Bridge Global Digital Divide.† Digital Divide Network. (2003). Available Online: http://www.digitaldividenetwork.org/content/stories/index.cfm?key=272.

Everything Happens for a Reason †Jumakha Essay

Sometimes people come into your life and you know right away that they were meant to be there. They serve some sort of purpose ,teach you a lesson or help figure out who you are or you want to become. You never know who these people may be;your roommates,your neighour,professor,long lost friend,lover or even a complete stranger who,when you lock eyes with them,you know that very moment that they will affect your life in some profound way.[æ · ±Ã¥Ë† »Ã§Å¡â€žÃ¥  °Ã¨ ± ¡] And sometimes things happen to you and at the time they seem horrible,painful and unfair,but in reflection you realize that without overcoming those obstacles you would never have realized your potential,strength,will power of heart. Everything happens for a reason.Nothing happens by chance or by means of good or bad-luck.Illness,injury,love,lost moments or true greatness and sheer stupidity all occur to test the limits of the soul. [æ„šè   ¢Ã¨â€¡ ³Ã¦Å¾ Ã§Å¡â€žÃ¤ ºâ€¹Ã¦Æ'…] Without these small tests,if they b e events,illnesses or relationships,life would be like a smooth paved,straight,flat road to nowhere.Safe and comfortable but dull and utterly pointless. The people you meet who affect your life and successes and downfalls you experience,they are the ones who create who you are. Even the bad experience can be learned from†¦Those lessons are the hardest and probably the most important ones†¦ If someone hurts you,betrays you,or breaks your heart†¦forgive them,for they have helped you learn about trust and the important of being cautious to whom you open your heart. If someone loves you,love them back unconditionally,not only because they love you,but because they are teaching you to love and opening your heart and eyes†¦to things you would have never seen or felt without them. Make every day count.Appreciate every moment and take from it everything that you possibly can,for you may never be able to experience it again. Talk to people you have never talked to before,and actually listen,let yourself fall in love,break free and set your sights high. You can make of your life anything you wish.Create your own life and then go out and live it.I wish you all the best in your endeavors as well as struggles in life.Have a fighting spirit and never hestitate to get back in the struggle!

“Nick’s main attitude to east coast society is fascination.” How far, and in what ways do you agree with this statement?

In â€Å"The Great Gatsby† the feelings of the main characters are often difficult to work out, and this ambiguity continues with the character of Nick. However, I believe that the feeling of â€Å"fascination† could be taken in two different ways – positive and negative. It could mean that Nick is enthralled and entranced wholly by what he sees, or fascinated in that he is amazed by how fake or shallow the people can be on the East Coast. Throughout the novel, Nick's thoughts and feelings change frequently, depending on the situation he is in and the people that he is with, and this is why it is difficult to try and establish what his main feeling is as it varies so much. I will look at the main points in the book where the East Coast society is clearly shown, and try to establish Nick's main attitude and how Fitzgerald presents his thoughts and feelings to us. One of the primary places where Fitzgerald displays the society to us is when Nick meets Tom and Daisy. When describing Daisy's voice, Nick words phrases such as â€Å"low, thrilling†, and calls it an â€Å"exhilarating ripple†. I believe that this type of description, which occurs frequently whenever Nick talks about Daisy, show his fascination in a positive way with the East Coast world. The words â€Å"thrilling† and â€Å"exhilarating† imply that Nick is almost mesmerised by her as they are so emotive, something which I believe holds true for the society as a whole – it appears as if Nick is put in something of a trance by the glamour of it. I believe Fitzgerald chose Nick to have this reaction to Daisy because it goes some way to showing his feelings towards the East Coast. This is because Fitzgerald leads the reader to believe that Daisy is supposed to represent the people and the society on the east coast as a whole – by making her pretty, somewhat naive and somewhat false, Fitzgerald is able to show Nick's feelings about the situation as a whole through one character. I believe that this aspect of the novel shows mainly the fascination on Nick's part. Although the reader gets the impression that Nick is mesmerised by this world, Fitzgerald makes us doubt this due to the way that he has written some of Nick's narration. For example, when describing Daisy and her mannerisms, Nick narrates â€Å"That was a way she had. † This quote implies that Nick realises that Daisy is not how she presents herself to be, and almost knows that she's fairly manipulative in the way she acts. There are numerous examples of this throughout; Nick explains that Daisy has â€Å"an absurd, charming little laugh†, and the word â€Å"absurd† again implies that he finds it too charming to be real. I believe that Fitzgerald wanted Nick's feelings to be ambiguous – these comments contribute to the impression that if the reader takes away the surface attraction, Nick is actually fascinated by the falseness of the society around him rather than fascinated in wonder. In this way, I would say that Nick's main feeling here would also be fascination – but not in the same way as the fascination with Daisy and her appearance as I believe that to be more of a surface fascination. Whilst I believe these negative comments to be a sign of Nick's absorption in this world, it is easy to understand why some readers could take them as signs of out and out contempt. Contributing to this view would be the way that Fitzgerald makes Nick sound mocking and sometimes sarcastic towards Daisy. An example of this is when he says â€Å"That's why I came over tonight† in response to Daisy's question about the story of the butler's nose. The sarcasm is clearly evident in that reply, and it has an air of mockery to it also as the reader realises that Daisy is perhaps not the brightest of people. Fitzgerald has ensured that the reader knows that Nick has realised this also, and because of this, it would be easy to feel that he is mocking Daisy as he knows she won't understand the sarcasm in his response. This would create the impression that Nick holds Daisy and the lifestyle in general in contempt and would therefore go against the statement that Nick is mainly fascinated by this world. However, I believe that many of Nick's sarcastic comments are actually him trying to be funny, as I don't believe that he would be capable of being nasty to Daisy as he is so mesmerised by her. I also believe that this fits with Nick's perception of the whole society, due to the fact that I think Fitzgerald meant Daisy to represent the East Coast as a whole. Another main situation in the novel where we see what Nick thinks about the society is up to and during Gatsby's parties. In a similar fashion to his description of Daisy, at the beginning of Chapter 3 Nick provides us with a very long description of everything about the parties. The description is very detailed, for example the â€Å"spiced baked hams, crowded against salads of harlequin designs and pastry pigs and turkeys bewitched to a dark gold†. The detail in the description means that Fitzgerald has created the impression that Nick is relishing describing what he sees, and again that he is drawn in by the extravagance and beauty of what he can see. This adds to this impression that Nick's main attitude. In addition to this, Fitzgerald uses lots words that make things sound magical in the description, for example â€Å"bewitched†, â€Å"gold† and â€Å"floating†. These words create the feeling in the readers' minds that Nick is enchanted by what he is seeing – as if he is placed in some sort of trance by the glamour of it all. Again, I believe that this can be linked to how he feels about Daisy – Nick is put in almost a trance by her looks and her voice, and it's almost as if only the odd negative thought is able to slip through that. Again, Fitzgerald makes Nick's true feelings difficult to ascertain, as he puts in words into the description that are very ambiguous in their meaning. They make the reader unsure of Nick's truth in his words, as the way they are taken entirely depends on the individual reader's point of view. An example of this is the phrase â€Å"A bar with a real brass rail was set up†. Here, the word â€Å"real† is what makes the reader unsure, as it could just be taken in the same way as everything else – Nick is describing everything in sight with detail and relish. However, it could also be taken as mocking, because â€Å"real† sounds as if Nick could be making fun of those people who care about and are truly fascinated by the authenticity of the brass rail. The first point of view, that this is genuine wonder from Nick, would contribute to the first interpretation of fascination, as it would demonstrate a real interest in the extravagance of the society that they would be able to afford and expect something like that. However I believe that the second point of view, the mockery, would also contribute to an attitude of fascination – but the second interpretation of the word; the meaning that involves Nick being fascinated by the shallowness and materialism of the people and the society in general. This is because the society in the East is a lot more concerned with possessions and appearances than Nick would have been used to in the Midwest, where family would have been much more important. In conclusion, in creating such intense description, I believe Fitzgerald makes the reader feel that Nick's main feeling here is fascination, but leaves us undecided as to what think. Another aspect of the parties that creates a similar dilemma is how Fitzgerald creates dialogue and conversation during the parties. When Nick is talking to the two girls, the way that the narration during the dialogue between speech is put makes Nick sound potentially mocking – the repetition, for example â€Å"It was for Lucille, too† sounds very mocking and as if Nick feels that the conversation he is surrounded by is very artificial and that nobody there is very individual. This would clearly be a reflection on society there as a whole and would go against the statement in the title. Another possibility is that Fitzgerald wants the reader to feel that Nick feels superior to the people around him, and so is repeating names and sayings in order to create humour – to be mocking in a more light-hearted way. This interpretation would not particularly support the view that Nick is fascinated by society either. However, another interpretation would be that Fitzgerald wants us to feel that Nick is so caught up in the conversation that he is simply writing down everything because he feels it is all really interesting, or that he is too engrossed to filter what is being said. This third view of the narration by Fitzgerald would obviously support the statement that Nick is fascinated by the society. This is the view that I would take, due to the fact that other aspects placed in the novel at this point by Fitzgerald support it – for example â€Å"A thrill passed over all of us† and â€Å"We all turned and looked around for Gatsby†. These sentences show that Fitzgerald wants us to see that Nick feels included in this conversation and is intrigued by it, and so adds to the view that Nick's main attitude is fascination. A similar effect is achieved by the way in which Fitzgerald structures the narration here – when Nick is describing what he sees, he writes lists of the things. Fitzgerald has structured these not in a fluent, literary way but by putting a heavy repetition of the word â€Å"and† in-between each new addition to the list. This makes Nick seem almost overwhelmed by what he sees – as if he is too mesmerised by it all to try and structure anything coherently. It also gives the reader the impression that the objects are never-ending, and makes us feel that Nick believes all the enthralling things he sees will go on forever. It creates the feeling of wonder that I would link strongly with fascination, and as a result I believe it supports the title statement. It could be pure fascination at the glamour and appearance of all these things, but it could also be fascination at just how much there is – Nick could be in wonder at the overly extravagant natures of the parties. Again, I believe Fitzgerald has constructed this ambiguity intentionally to show how Nick has conflicting emotions about the society he is now involved in. A separate place in the novel where we see Nick immersed in the East coast world is during his visit to New York, which we are briefly told about. I believe Fitzgerald placed this description of New York in the novel to show Nick's reactions to the East Coast outside of East and West Egg. I think the description on New York adds to the idea that Nick is mainly fascinated by the society, because Fitzgerald uses such mysterious and magical words in the description – for example â€Å"enchanted†, â€Å"twilight† and â€Å"haunting†. These words create the feeling for the reader that Nick believes he is in some sort of magical world, and displays his obvious liking for the city. I think that Fitzgerald intended this to link with Nick's overall feelings about East and West Egg, as I believe that if he wished us to believe that Nick was repulsed by the nature of the area he would not be so complimentary about New York. The description creates an appealing vision of the city, not one that is meant to deter the reader. As a result, I believe that this description adds to the impression that Nick's main view is fascination. The way that Fitzgerald presents Nick also affects what we think his opinion is about East Coast society, because his personality affects how we take his reactions. Fitzgerald has presented Nick as a character who always looks for glamour in situations, and prefers to see the better side of things. This can be seen in the New York description, when he imagines that he is involved in the lives of the glamorous people around him. As a result of this personality we are given for Nick by Fitzgerald, personally I am more inclined to go with the interpretations that he is simply fascinated by what he sees of the culture in the East. In addition to this, we are told that Nick is very reserved with judgements, and this personality trait makes me think that Nick would therefore not be mocking and sarcastic so early on in the book – i. . during the bits I have written about – which also makes me believe that most of his fascination is genuine. Overall, I would agree fairly strongly with the statement that Nick is mainly fascinated by East Coast society; however I think the type of fascination that he feels varies depending on the situation. I believe that he is fascinated in terms of the glamour of that world and also, at times, fascinated by how materialistic and shallow i t appears to be.

Why should I be selected for this scholarship Essay

Why should I be selected for this - Scholarship Essay Example I am a single parent with two children; the children require my emotional and financial support as well as the normal upbringing. Background is another significant for me. My parents do not have college education and I am the first one in the family to go to college. Am therefore basically coming from a background that has not known the importance of education and as such I have to struggle on my own as there is not even one person to guide me. I have personally interacted with people who have benefited from education and now know just what my goal is in pursuing professional studies. I will overcome the obstacles above by striking a balance between studies and caring for my two children. I will also not allow my background to destruct my focus on achieving professional qualification and in fact will use my education to serve as a role model to other members of the family. This scholarship will therefore go a long way in enabling me not only complete my studies but also contribute to the betterment of

All the description are in the attachments Essay

All the description are in the attachments - Essay Example There is a discrepancy between the 1776 July 4th independent America and the current America. The writer’s arguments are persuasive since; for instance, he asserts that America in July 4th 1776 was composed of farmers. In contrast, in the current time, Americans live in metropolitan and residential areas. He continues to mention that a minority of Americans living today are descendants of the founding fathers and the slaves who were alive in 1776, whereas, the majority of Americans originated from Germany, Ireland, Europe, Asia, and Latin America. Furthermore, Krugman continues to assert that American society is full of hypocrisy (Krugman 2). In my essay, I feel that I have brought out the thesis statement in an explicit manner. In addition, I have identified the points that strongly support my thesis statement, through identifying the discrepancy that arises when the 1776 July 4th independent America is compared to the current America. I could improve my essay by adding more reasons that support my thesis statement. In essence, I will use the reasons to justify how the act of Americans celebrating July 4th does not correspond with what the founding fathers considered as

Sustainable policy for Disneyland Hong Kong Essay

Sustainable policy for Disneyland Hong Kong - Essay Example The whole case comprised of the A and B sections pertaining corporate as well as government decision-making.1. The Walt Disney Corporation aims at establishing a lasting, sustainable constructive environment legacy for Hong Kong, Disney, and future generations. By achieving all this then Walt Disney Corporation will be committed to minimizing the overall impact that would have affected environment and at the same time encouraging as well as activating environmentally responsible way of life for cast members, guest, employees, entuerprenue and private individuals. Notably, Disney aims make sure that water is conserved, energy and ecosystems. This will play a fundamental role in reducing greenhouse gas emissions, minimizing of water and inspire the general public consciousness in support of all effects directly towards environmental sustainability. Disney seeks to understand as it identifies itself with the measures that impact directly or indirectly with the operations as it develops innovative lasting and realistic solutions for countering those impacts. The company also complies with all re gulatory regulations pertaining environment. Finally, the company is fully committed to periodical communications concerning its progress in implementing required policies as well as attaining the set targets. Here are Disneys environmental policies explained. The company has a systematic process aimed at involving the mult-stakeholder; they will be analyzing and evaluating any possible environmental implications that may arise to proposed policies, plans as well as programmes which will be helpful in strategic formulation and planning decision-making. Disney will have to incorporate evaluation of the most important environmental implications that has the possibility of determining the actual scope of the whole environmental report together with its preparations including public participation through

Strategy Essay Example | Topics and Well Written Essays - 1000 words

Strategy - Essay Example Organized Financial 7,647,000,000 revenues in 1992, 19% market share, cheap loans yes yes yes yes Physical 15 manufacturing facilities, efficient transport mechanisms yes yes yes yes Technological Improved fuselage, forward facing crew cockpits, Laser guided automatic riveter yes yes yes yes Organizational Groupement d’Interet Economique; all partners are responsible for their own profits no no no Yes/no Financial: Estimated revenues at over 7.6 billion Physical: 15 Ultra-modern facilities, at four strategic locations with automatic laser guided riveters Technological: laser-guided, automatic riveters. This reduced that stage from three months to three days. Organizational: Efficient organisational structure with each partner responsible for own profits Intangible Resources Valuable Rare Difficult to Imitate? Organized Human Experienced/innovative research team, sound management yes yes yes yes Innovation and Creativity leaders in (LGAR) technology yes yes yes yes Reputation R eputable but government assisted no no no yes Human: Experienced/innovative workers, efficient managerial team Innovation and Creativity: Airbus is considered a leader in innovation Reputation: With the ruling to regulate government subsidies/loans to airlines, this could hurt Airbus’s profitability SWOT Analysis Strengths Weaknesses Boeing: -60% market share -Steady business defence -Strong balance sheet -Admirable supplier relationship -Manufacturing capability Boeing: -Losing market share -Long order to delivery date -Cost of developing new VLCT Airbus: -Strong support from Governments -Profitable -Innovation ideas implemented, laser-guided riveting machine -Growing market share, estimated 23% in 1993 Airbus: -White tail, manufacturing planes without order -Manufacturing capabilities Opportunities Threats Boeing: -VLT necessary in near future -Aging fleets will need to be replaced with newer models (15-20 years) -Large market capitalisation - Largest manufacturing faciliti es Boeing: -Future airport capacity issues -Long delivery time -Investing alone in VLCT could cause Boeing to go under if failed -Declining market share Airbus: -Boeing running beyond capacity will cause airlines to pursue other options for quicker delivery dates -Good option for customers due to quick delivery time - Aging fleets will need to be replaced with newer models Airbus: -Decline in order for 1993 -Investing alone in VLCT could cause Airbus to go under if failed -white tails may be a catastrophic loss if buyers get better options Part 2 Definitely, Boeing has a competitive advantage over its next nearest rival Airbus. Boeing has an estimated 60% market share as of 1992 compared to